PUP unveil painstaking handmade 'Concrete' video alongside surprise new single ahead of UK dates

Fresh from the release of their acclaimed fifth album Who Will Look After The Dogs?, Toronto punks PUP have returned with a surprise double drop, unveiling a painstaking new video for album highlight 'Concrete' alongside previously unheard track 'If This Is It'.

While 'Concrete' first appeared on last year's record, its accompanying visual has been almost a year in the making. Directed by Sterling Larose, the entirely analogue stop-motion video is built from more than 2,300 individually crafted magazine pages, with thirteen artists transforming performance stills into hand-made zines, tabloid covers, adverts and illustrations before every frame was painstakingly photographed and animated.

The ambitious project arrives as a celebration of creativity in an era increasingly dominated by AI-generated content. "The video was made with no AI – just immense care, patience, and endless frustration," frontman Stefan Babcock says. "We're proud to be a part of Sterling's vision."

Alongside the visual, the band have also shared 'If This Is It', a previously unreleased track recorded during the Who Will Look After The Dogs? sessions, giving fans another glimpse into one of the year's most celebrated punk records.

The release lands just as PUP return to UK stages, with appearances at Outbreak Festival this weekend, a headline show at London's Signature Brew, dates in Sheffield and Brighton, and a set at 2000trees Festival before continuing across Europe and North America.

It caps another relentless chapter for the Canadian quartet, whose latest album has been widely praised as both a return to the raw energy of their early work and one of the strongest releases of their career.

Who Will Look After The Dogs? is out now.