Leona Rue is stepping into her moment.

The rising London alt-pop artist returns with her bold new single “Start Again”—an empowering, high-energy anthem that cements her status as one of the capital’s most exciting new voices.

Out now via Apollo Distribution, “Start Again” captures that sharp, defining moment after heartbreak when everything suddenly clicks. As Leona puts it, it’s about realising “you don’t need anybody else to live the life you want”—and that clarity pulses through every second of the track.

Built on driving pop production and a confident vocal performance, the single showcases her ability to balance emotional honesty with undeniable hooks. It’s a sound that feels both intimate and anthemic—perfectly tailored for a new generation of alt-pop fans.

Leona’s rise has been steadily gathering pace. Over the past year, she’s taken her magnetic live show across Europe, supporting Nieve Ella and sharing stages with artists like Siobhan Winifred and Kayla Grace. Her performances—marked by vulnerability and quiet confidence—have been winning over audiences night after night.

Online, that momentum is only growing. Her EP Practise Sincerity landed key playlist support, while breakout track “Daisy” gained serious traction on TikTok before becoming her most-streamed release to date. Add backing from BBC Introducing and BBC Radio 1, and it’s clear the industry is paying attention.

With “Start Again,” Leona Rue isn’t just moving forward—she’s resetting the narrative entirely.