Captain Morgan Ignites the Summer with ‘Spice on SZN’: A Season of Unexpected Takeovers

Captain Morgan is turning up the heat this summer with Spice on SZN, a nationwide series of bold, unannounced takeovers that are shaking up the ordinary and encouraging real-world connection — Captain + Cola in hand.

The campaign is kicking off with a bang, transforming a derelict Shoreditch office block into an after-hours party hub. Teaming up with underground tastemakers Foundation FM, the launch event on June 5th features an unmissable lineup including Peach, OK Williams, and C.Frim. Limited-edition merch drops, late-night beats, and the signature spiced serve promise to flip the everyday into a moment worth remembering.

Next stop: Bristol. On June 19th, the Spice on SZN train rolls into the city centre, where an ordinary lecture hall will morph into a night-time rave with a lineup worthy of any UK festival — including a headline B2B set from Shanti Celeste and Peach.

“This summer, we’re taking the unexpected and making it unforgettable,” says Kandace Williamson, Captain Morgan’s Senior Culture & Entertainment Lead. “Spice on SZN is all about turning overlooked spaces into places of joy, energy, and togetherness — no scrolling, no posting, just pure in-the-moment vibes.”

But the takeover doesn’t stop there. Captain Morgan will also be making waves at festivals across the UK, hosting immersive group games and offering the first exclusive taste of its new drink: Muck Pit Brew — a daring fusion of Captain Morgan Spiced Gold, brewed mangoes, and a hint of hops.

Whether it’s a forgotten office block, a lecture theatre, or a festival field, Spice on SZN is bringing people back together through music, mischief, and a little unexpected magic.

• To sign up for a free ticket head to URL