Introducing: Forever Forever

Emerging from London’s genre-blending underground with warmth, wit, and way too many feelings (in the best way), Forever Forever are the new band giving your twenties a soundtrack. Their official debut single "Good Light In" — out April 18 via Mahogany Songs — is a euphoric, harmony-laced anthem about finding sunlight after the storm. Following their zine-exclusive first track "Difficult Feelings", which already turned heads on Apple Music playlists, this release marks a bold, shimmering step into the spotlight. Mixing indie nostalgia, pop hooks, folk storytelling, and just the right amount of emotional chaos, Forever Forever are here to remind you: it’s okay to feel everything, as long as you sing through it.

1. “Good Light In” feels like a real moment of emotional release—what inspired the track, and what does that feeling of ‘stepping into sunlight’ mean to you personally?

Perhaps unexpectedly, the concept for the song came from a meditation app. I’d been going through a rough time at uni and was really scraping the barrel of things to do to help. The app took me through this exercise where you had to sit and imagine the feeling of sunlight hitting your skin and filling your body with light, and weirdly, it worked. It didn’t fix everything, but it was spring at the time and I feel like this exercise tuned me in to these moments of light and hope. Good Light In is about allowing yourself to appreciate the small moments of joy even when things seem bleak, and how those small moments can still have a big impact. 

2. Your music blends everything from 00s indie to folk, grunge, and modern pop—how did your different musical backgrounds shape the sound of this debut?

We’re really inspired by artists & producers who blend different genres together and push their creative boundaries. Whilst forming our sound, we wanted to create something that was at once upbeat and indie pop, whilst also having the space to be experimental. The production of modern artists like The Japanese House, Bon Iver and Dolores Forever really inspired our production choices - but we were also drawing from artists like Nick Drake with the acoustic guitars, Fleetwood Mac with the mandolins and Queen with our four-part harmonies. Fionn is an independent music producer, so we had a lot of fun visiting his studio and experimenting with different sounds before we settled on this one, each bringing our own eclectic tastes to the mix.

3. You’ve described your songs as exploring the messy, joyous contradictions of your 20s—how does “Good Light In” reflect that phase of life?

I was 21 when I wrote it and I’m 27 now and a lot of the ideas the song touches upon are still relevant to me. I’m interested in songs that try to explore one feeling or one moment specifically. Good Light In is about joy and small moments of light, but it’s about those things within the context of darkness. I think that’s quite a universal experience when you’re trying to build your life in your twenties- how things can feel hopeless and overwhelming with jobs and flats and dating, but how there are also these amazing joyous moments.

4. Four-part harmonies aren’t something you hear every day in indie-pop—what drew you to that vocal style, and how does it play into the emotion of your songs?

We’re all singers as much as instrumentalists, so it felt inevitable that we would all end up singing on our songs at some point. We’re all big fans of Queen and the way they use harmony to create drama and emotional release, which really fit with the musical catharsis we were aiming for. It also just feels good to sing together - we want that to come across in our live shows, and for our fans to be able to join in. There’s a feeling in the western world (and especially in London) that we’ve lost a sense of community that binds us together. We’re not trying to provide a solution to that or anything, but singing together does create a feeling of community, and that feeling has definitely found it's way into our sound.

5. From a sell-out zine to editorial playlist support, there’s already some real buzz around you—how are you finding the response so far, and what’s next for Forever Forever?

We’re really grateful for all of the support we’ve received so far. Difficult Feelings was an our first ever release - it was an exclusive for the Notes On: Love in the Time of Heartache zine - so we weren’t really expecting it to go anywhere. It was a really exciting moment for us to see our music connecting with people, and we can’t wait for everyone to hear Good Light In (our first proper single) and everything that will come next…

We have 2 singles coming out later this year, followed by a full EP at the end of summer. We’ve also just started recording our second EP (2026, perhaps…?) which comes from a very different place songwriting-wise. I can’t reveal to much at the minute as it’s all still in the works, but we have some more upbeat, anthemic numbers on the way.