Getting To Know: milk.
1. '3, The EP' seems to promise a diverse and ever-shifting musical journey. Can you give us some insights into the creative process behind this EP and how it differs from your previous work?
Mark: This EP was the first time we decided to create something completely on our own from start to finish. We started the process of writing and recording during Covid. During the lockdown I wanted to start learning how to produce music so I would record every idea we had and we would just develop the ones that felt the most promising. We had previously talked about how we wanted to sound more like a “band” and focus more on the writing and less on the production. It felt like the best way to do that was stripping things back beyond the classic 2 guitars, bass and drums band and strip it back to a singer songwriter sound and work forward from there.
2. You've had a remarkable year with achievements like a sold-out Irish and UK tour, a debut at SXSW, and standout performances at Electric Picnic. How have these experiences influenced the direction of '3, The EP,' and what can fans expect from this new musical chapter?
Conor K: Truthfully, the majority of writing for this EP was done before we headed over to SXSW, so while these experiences didn’t necessarily shape the sound of the EP, they did help reaffirm our beliefs that we wanted this EP to use more organic instruments.
3. The lead single, 'It’s The Internet’s World We’re Just Living In It,' explores your entanglement with the digital age. Could you delve into the inspiration behind this track and how it encapsulates the themes explored in the upcoming EP?
Mark: The inspiration behind this song and every other song on the EP is just life and observation. I think this song specifically came about because it was difficult to live a life we’re familiar with during covid so everyone turned to the internet. There’s positives and negatives to that, the world felt connected, we all saw we were going through something together. But in turn it started to feel like people were mistaking the internet for real life and could take that opportunity to be who they always wanted to be. What felt like the great unifier at the beginning of covid slowly transformed into the biggest disconnect between us all. What was real and what was fake became homogenised.
4. As you embark on a US tour and conclude with a hometown headline show in Dublin, how do you feel about bringing your music to a global audience, and how does the live performance aspect contribute to the overall milk. experience?
Conor K: I think we’re incredibly fortunate to be able to play these shows for people that have a connection with our music. I’m a lover of live music and we want our live show to be as good as it can be. With this tour we’ve really tried to curate a show that flows and is an entire experience for people attending.
5. milk. has been recognized and supported by a wide range of media outlets, from Zane Lowe to Rolling Stone. How does the band navigate the balance between defying musical boundaries and capturing the attention of diverse audiences and critics?
Mark: This honestly isn’t something I think about very often. I think we write what we would like to hear and if we feel it’s strong enough we’ll release it. We do what we do because we love it and it’s always been important to me to remind ourselves that, that’s why we’re doing this and it should never become about something else that isn’t driven by a genuine passion. We’ve never defined our sound even among ourselves which allows us to just decide if there’s a certain way anyone’s feeling one day or sound we want to try, we can follow the feeling and not get worried about it not sounding like us.
6. With your music finding placements on prominent Spotify playlists and support from radio stations, how important is the intersection of digital platforms and traditional media in spreading your unique sound, and what role do you see these platforms playing in the future of music discovery?
Conor K: I think it’s a really interesting time at the minute for music discovery, there is so much great new music out there and traditional media can’t cover it all.
Check out their music below:
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