Sarah Nimmo Shares New Video for “The Soul” Ahead of Debut Album

London artist Sarah Nimmo has unveiled the official video for her new single “The Soul”, offering another glimpse into her forthcoming debut album How Can I Explain Myself?, out 12 June. Leaning into the track’s cinematic feel, the video sees Nimmo step into a more surreal, storytelling-led world — something she says completely changed how she connected with the song.

“Making the video for The Soul was amazing, hilarious and a little surreal,” she explains. “It’s given me the bug… attaching the lyrics to a totally fictional set of circumstances helped me rediscover the song in a different costume.”

Directed by Mike Glover, the visual plays with that sense of escapism, pairing the track’s emotional pull with a more imaginative, stylised narrative.

The release arrives as Nimmo prepares to introduce her debut album, a record shaped by a major turning point. After a decade fronting her former band, she steps out solo, questioning the life she had built — from relationships to routines — and what comes next.

How Can I Explain Myself? sits in that uncertain space between endings and new beginnings. Drawing on 80s and 90s British pop influences, it blends big, euphoric moments with groove-driven production, all anchored by Nimmo’s powerful vocal.

Set against the backdrop of inner-city London, the album reflects on identity, change and the challenge of starting again — this time on her own terms. With “The Soul”, Nimmo offers a first look at that journey — cinematic, introspective, and quietly transformative.

“The Soul” video is out now. Debut album How Can I Explain Myself? lands 12 June.