Introducing: Izza Gara

Swedish Grammy-nominated trailblazer Izza Gara flips the script on female objectification with her 00s-inspired single, “Favour”. Melding Electro, Pop, and R&B into a euphoric, playful soundscape, Gara leans into stereotypes with sharp satire, reclaiming the narrative on her own terms. With a fiercely independent approach, she’s carving out space for women in a male-dominated industry while preparing fans for her forthcoming EP, Superbia Hardcore, a bold, genre-bending release.

“Favour” flips the script on objectification by leaning into stereotypes with satire — what inspired you to reclaim that narrative rather than reject it?

Izza Gara: Rather than a single turning point, it started as a coping mechanism. Living in a world that punishes women for being complex, I felt satirizing objectification was the perfect way to channel my dissatisfaction and anger. I wanted to create space for discomfort, because discomfort invites reflection, and satire is the most effective way to trick people. Back in the day, they’d probably have burned me for transforming something degrading into something fun and beautiful.

You’ve described the track as rooted in 00s Electro, Pop, and R&B. Why bring that era’s sound and aesthetics into your music today?

Izza Gara: I’m a sucker for fun production. There’s a playfulness in 00s Electro, Pop, and R&B that really speaks to me — everything felt so unhinged, and that inspires me. I grew up on that sound, learning dances in front of MTV. I’m not trying to recreate it, but to bring a fresh take on nostalgia. Aesthetically, I love the drama and exaggerated swag — sometimes so over-the-top it’s ugly, but it makes me feel something.

You’ve spoken about navigating a male-dominated industry. How has that shaped “Favour” and your wider approach as an artist?

Izza Gara: It’s forced me to confront how visibility and value are assigned. I want to make art and exist without shrinking myself, but there’s a tension between being liked and being respected. That duality is at the heart of “Favour” and the upcoming EP Superbia Hardcore.

Movement and visual art have been key to your creative journey. How do these influences bleed into your music and performance?

Izza Gara: This past year, I’ve put dance at the center of my artistry. Freestyling in the studio, experimenting with movement, “Favour” is the closest I’ve come to fully merging music and movement. My interest in visual art also shapes production and performance — I love worldbuilding, and my emotions are tied to every part of the process.

With “Superbia Hardcore” on the horizon, what can listeners expect, and how does “Favour” set the tone?

Izza Gara: Expect diversity — the EP blends genres, vulnerability with ego, beauty with ugliness, lyrics with depth, and bars with swag. Women aren’t just one thing, haha. I produced every track myself, experimenting with beats and moods. “Favour” sets the tone by being playful, unapologetic, and rule-breaking — it’s the start of the next chapter.