WHYDEE RETURNS WITH NEW SINGLE “KIKI"

North-West London’s viral powerhouse WhyDee is back and sharper than ever with his new single “Kiki”, marking his third release of the year and another major stride in his evolution from internet phenomenon to fully-fledged music force.

Opening with his trademark “uh huh,” WhyDee dives straight into a flurry of charisma, humour, and modern-romance flexes. Produced by Glidzonthebeat and co-produced by WhyDee himself, “Kiki” glides between jazz-tinged textures and slick trap energy, delivering a hooky, quotable masterclass in flow and personality. It’s WhyDee at his most confident, most playful, and most polished.

“I’ve never really had a girlfriend,” WhyDee admits, “so the inspiration was imagining a classy girl who appreciates nice things like Chanel. I wanted to make something that would make her smile. I’m loving this new jazz vibe, and it’s exciting to show I can write and rap to anything.”

Already a digital giant with over 3.2 billion views, WhyDee has earned support from GQ, Clash, Wonderland, Notion, GRM Daily, Mixtape Madness, VIPER, Genius and more. His influence spans far beyond music: he’s worked with Apple, Spotify, Wireless, Marc Jacobs, Tommy Hilfiger, the NFL, and created content for some of the world’s biggest artists including Gunna, Central Cee, Lil Baby, Jack Harlow, Sexy Red, Metro Boomin, Chase & Status ft. Stormzy and many others.

Bursting onto major stages from The O2 to Reading & Leeds, WhyDee’s rise has been turbocharged by his OnTheRadar freestyle, his daily Twitch streams, and a fiercely loyal community known as the Hawktribe.

“Kiki” arrives as another undeniable step in WhyDee’s meteoric ascent — slick, fun, London to the core, and proof that he’s shifting from viral fascination to bona fide multi-hyphenate star.