- Rob Day
'nwrdrSPZL': New Order and Adidas Launch Collaborative Clothing Brand
Manchester icons New Order have teamed up with Adidas to create nwrdrSPZL, a new clothing capsule range inspired by the bands life-long sound and aesthetic.
After founder of Adidas' Spezial range reached out to Bernard Sumner, the two decide to join forces on a new product range.
“This product release is built on existing synergies and both Bernard Sumner and Warren Jackson made trips to the Adidas HQ in Herzogenaurach to oversee and agree every detail with myself and the Adidas Spezial team."
“Add to that a piece of film produced by & SON that is soundtracked by a re-edit of New Order’s latest track ‘Be a Rebel’ and we have a project that I personally am very proud to have worked on.” Watch below: